// Central data
import projFintech from "@/assets/proj-fintech.jpg";
import projEcom from "@/assets/proj-ecom.jpg";
import projHealth from "@/assets/proj-health.jpg";
import projEdu from "@/assets/proj-edu.jpg";
import projRealEstate from "@/assets/proj-realestate.jpg";
import projSaas from "@/assets/proj-saas.jpg";

export type ServiceKey = string;

export const SERVICES: {
  slug: string;
  title: string;
  short: string;
  category: string;
  icon: string;
}[] = [
  // 1. Design & Development
  { slug: "website-development", title: "Website Development", short: "High-conversion, fast & responsive websites built for your business.", category: "Design & Development", icon: "Code2" },
  { slug: "custom-web-development", title: "Custom Web Development", short: "Tailor-made web solutions engineered to meet your exact business goals.", category: "Design & Development", icon: "Briefcase" },
  { slug: "website-redesigning", title: "Website Redesigning", short: "Modernize your existing website with modern design and improved conversions.", category: "Design & Development", icon: "Paintbrush" },
  { slug: "mobile-app-development", title: "Mobile App Development", short: "Native and cross-platform iOS & Android mobile apps built for scale.", category: "Design & Development", icon: "Smartphone" },
  { slug: "web-app-development", title: "Web App Development", short: "Scalable, interactive web applications and custom SaaS platforms.", category: "Design & Development", icon: "Globe" },
  { slug: "ui-ux-design", title: "UI/UX Design", short: "Human-centered digital product interfaces, wireframes, and prototypes.", category: "Design & Development", icon: "Palette" },

  // 2. Marketing Strategies
  { slug: "digital-marketing", title: "Digital Marketing", short: "Targeted multi-channel digital campaigns tuned for high ROI.", category: "Marketing Strategies", icon: "BarChart3" },
  { slug: "seo-optimization", title: "SEO Optimization", short: "Drive consistent organic traffic and rank #1 for high-value keywords.", category: "Marketing Strategies", icon: "Search" },
  { slug: "aeo-optimization", title: "AEO Optimization", short: "Optimize your brand to be recommended by Perplexity, ChatGPT, and Google SGE.", category: "Marketing Strategies", icon: "Sparkles" },

  // 3. Branding & Identity
  { slug: "logo-designing", title: "Logo Designing", short: "Memorable brand identity and vector logo designs that stand out.", category: "Branding & Identity", icon: "PenTool" },
  { slug: "graphics-designing", title: "Graphics Designing", short: "Custom social graphics, marketing banners, and brand visual assets.", category: "Branding & Identity", icon: "LayoutTemplate" },
  { slug: "brand-identity", title: "Brand Identity", short: "Comprehensive brand guidelines, typography, and visual systems.", category: "Branding & Identity", icon: "Sparkle" },

  // 4. Content & Strategy
  { slug: "content-writing", title: "Content Writing", short: "High-converting copy and compelling content designed to rank and sell.", category: "Content & Strategy", icon: "FileText" },
  { slug: "content-optimization", title: "Content Optimization", short: "Refine existing copy and web structure to maximize engagement & rankings.", category: "Content & Strategy", icon: "Sparkles" },
  { slug: "llmo-optimization", title: "LLMO Optimization", short: "Ensure LLMs & AI assistants accurately cite and recommend your services.", category: "Content & Strategy", icon: "Bot" },

  // 5. E-commerce Solutions
  { slug: "ecommerce-development", title: "eCommerce Development", short: "High-performing online stores, payment gateways & cart systems.", category: "E-commerce Solutions", icon: "ShoppingBag" },
  { slug: "shopify-development", title: "Shopify Development", short: "Custom Shopify themes, apps, and storefront optimizations.", category: "E-commerce Solutions", icon: "Store" },
  { slug: "woocommerce-development", title: "WooCommerce Development", short: "Tailored WordPress & WooCommerce online store builds.", category: "E-commerce Solutions", icon: "ShoppingCart" },

  // 6. Analytics & Performance
  { slug: "website-speed-optimization", title: "Website Speed Optimization", short: "Sub-second load times to rank higher on Google and keep visitors engaged.", category: "Analytics & Performance", icon: "Gauge" },
  { slug: "analytics-tracking", title: "Analytics & Tracking", short: "GA4, Google Search Console, event tracking, and data dashboards.", category: "Analytics & Performance", icon: "Activity" },
  { slug: "conversion-optimization", title: "Conversion Optimization", short: "A/B testing, UX tweaks, and funnel optimization to boost conversions.", category: "Analytics & Performance", icon: "TrendingUp" },

  // 7. Consulting & Strategy
  { slug: "website-security", title: "Website Security", short: "SSL, firewalls, malware protection and continuous website security.", category: "Consulting & Strategy", icon: "ShieldCheck" },
  { slug: "website-maintenance", title: "Website Maintenance", short: "24/7 care, backups, updates and proactive monitoring for your website.", category: "Consulting & Strategy", icon: "Wrench" },
  { slug: "web-consulting", title: "Web Consulting", short: "Strategic technical advisory, architecture audits, and digital roadmaps.", category: "Consulting & Strategy", icon: "Compass" },
];

export const INDUSTRIES = [
  "Real Estate", "Construction", "Healthcare", "Education",
  "Restaurant", "Travel", "NGO", "Portfolio",
  "Blog & Media", "Retail & eCommerce", "Fintech", "SaaS",
];

export const TECHS: { name: string; group: string }[] = [
  { name: "HTML", group: "Frontend" },
  { name: "CSS", group: "Frontend" },
  { name: "JavaScript", group: "Frontend" },
  { name: "TypeScript", group: "Frontend" },
  { name: "React", group: "Frontend" },
  { name: "Next.js", group: "Frontend" },
  { name: "Vue", group: "Frontend" },
  { name: "Angular", group: "Frontend" },
  { name: "PHP", group: "Backend" },
  { name: "Laravel", group: "Backend" },
  { name: "WordPress", group: "Backend" },
  { name: "Node.js", group: "Backend" },
  { name: "Express", group: "Backend" },
  { name: "MySQL", group: "Database" },
  { name: "MongoDB", group: "Database" },
  { name: "Firebase", group: "Database" },
  { name: "Redis", group: "Database" },
  { name: "Docker", group: "DevOps" },
  { name: "GitHub", group: "DevOps" },
  { name: "Cloudflare", group: "DevOps" },
  { name: "LiteSpeed", group: "DevOps" },
  { name: "cPanel", group: "DevOps" },
  { name: "Linux", group: "DevOps" },
  { name: "AWS", group: "Cloud" },
  { name: "Google Cloud", group: "Cloud" },
  { name: "Azure", group: "Cloud" },
];

export const PROCESS_STEPS = [
  { n: "01", title: "Insight Collection",   text: "We begin by understanding your requirements, target audience and project goals to gain the insights that guide the website's direction." },
  { n: "02", title: "Strategic Blueprinting", text: "Insights become a comprehensive plan — timelines, resources and project scope defined for a smooth progression." },
  { n: "03", title: "Creative Crafting",    text: "Design concepts are translated into visuals that reflect your brand and speak to your audience." },
  { n: "04", title: "Coding & Development", text: "Clean, secure code that makes functionality align with a seamless user experience." },
  { n: "05", title: "Rigorous Testing",     text: "The website is tested thoroughly for functionality, speed and cross-device compatibility." },
  { n: "06", title: "Timely Delivery",      text: "A polished, reliable final product delivered on schedule, every time." },
  { n: "07", title: "Launch & Optimization",text: "Go live with speed optimization, SEO fundamentals and analytics in place." },
  { n: "08", title: "Reliable Support",     text: "Ongoing maintenance, security and expert support you can rely on all year." },
];

export const CASE_STUDIES = [
  { slug: "fintech-dashboard", client: "Novaledger",  industry: "Fintech",    result: "+218% activation", cover: "linear-gradient(135deg,#1273e6,#4da3ff)", image: projFintech },
  { slug: "d2c-storefront",    client: "Loom & Fern", industry: "eCommerce",  result: "3.4x revenue",     cover: "linear-gradient(135deg,#0962d1,#1273e6)", image: projEcom },
  { slug: "hospital-hms",      client: "Amara Health",industry: "Healthcare", result: "-62% admin time",  cover: "linear-gradient(135deg,#004bba,#4da3ff)", image: projHealth },
  { slug: "edtech-platform",   client: "Kaia Learn",  industry: "Education",  result: "1M+ learners",     cover: "linear-gradient(135deg,#4da3ff,#1273e6)", image: projEdu },
  { slug: "real-estate",       client: "Terrahaus",   industry: "Real Estate",result: "+4.1x leads",      cover: "linear-gradient(135deg,#1273e6,#004bba)", image: projRealEstate },
  { slug: "saas-onboarding",   client: "Circuitly",   industry: "SaaS",       result: "-38% churn",       cover: "linear-gradient(135deg,#0962d1,#4da3ff)", image: projSaas },
];

export const TESTIMONIALS = [
  { name: "Amandeep", role: "Website Customer", quote: "I had such a great experience working with Create it Simple Technologies Pvt Ltd! From the very first conversation, their team made everything feel so easy and well-organized — just like their name promises. They listened to my ideas and transformed them into a beautiful, functional website." },
  { name: "Aman", role: "Website Customer", quote: "Professional team, timely delivery, and great communication. They truly live up to their name, making everything simple and effective!" },
  { name: "Damanpreet", role: "Website Customer", quote: "Our new website looks amazing and performs even better. The team is creative, responsive, and always ready to help. Great experience overall!" },
  { name: "Neha Patel", role: "Website Customer", quote: "They made the entire process so simple! From design to development, everything was handled professionally. Highly recommend for quality web solutions." },
  { name: "Vikram Malhotra", role: "SaaS Founder", quote: "Working with Create it Simple Technologies Pvt Ltd was an absolute game changer. They delivered an enterprise-grade web application in record time with zero compromise on performance or design." },
  { name: "Priya Sharma", role: "eCommerce Store", quote: "The team redesigned our online storefront and optimized our loading speed significantly. Our conversion rate jumped noticeably post-launch!" },
  { name: "Rajesh Kumar", role: "Operations Director", quote: "Create it Simple Technologies Pvt Ltd transformed our legacy logistics operations into a seamless web platform. Their technical depth and responsiveness made a complex project feel surprisingly straightforward." },
  { name: "Siddharth Verma", role: "Founder & CEO", quote: "The team built our agricultural marketplace web portal from scratch. The interface is intuitive, fast on low bandwidth, and our user adoption grew by 300% within two months." },
  { name: "Kavita Sundaram", role: "Marketing Head", quote: "Outstanding work on our corporate portal and brand identity! The site loads in under a second and perfectly aligns with our corporate brand values. Highly recommended!" },
  { name: "Amitabh Roy", role: "Managing Trustee", quote: "Their team built our news & community welfare platform with exceptional dedication. They delivered complex multi-language publishing features on time and within budget." },
  { name: "Rohan Deshmukh", role: "Co-Founder", quote: "Finding an engineering studio that truly understands modern web stack performance is rare. Create it Simple Technologies Pvt Ltd delivered a world-class WebApp with flawless UI animations." },
  { name: "Meera Singhania", role: "Real Estate Director", quote: "Their digital property showcase platform generated 4x more qualified inquiries in our very first campaign. The interactive layout and mobile responsiveness are top tier." },
];

export const FAQ = [
  { q: "How long does it take to develop a website?", a: "Most business websites go live in 3–6 weeks. Larger custom platforms and applications take 8–20 weeks depending on scope, with weekly reviewable milestones." },
  { q: "What services does Create it Simple Technologies Pvt Ltd offer?", a: "Website development, brand identity, SEO optimization and website maintenance — plus mobile applications and custom online and offline software solutions." },
  { q: "Where are you based?", a: "We are based in Raipur, Chhattisgarh, India, and we maintain an active online and on-call presence so clients can reach us anytime." },
  { q: "Will my website be fast and secure?", a: "Yes. Every site we build is speed optimized and hardened with SSL, backups and monitoring as standard." },
  { q: "Do you offer ongoing maintenance?", a: "We do. Our maintenance plans keep your website secure, updated and running smoothly all year." },
  { q: "Can you take over an existing website?", a: "Yes — audits, migrations, speed optimization and rescue projects are one of our specialities." },
];

export const BLOG_POSTS = [
  {
    slug: "core-web-vitals-2026",
    title: "Winning Core Web Vitals in 2026",
    category: "Performance",
    read: "8 min",
    date: "Aug 18, 2026",
    image: "https://images.unsplash.com/photo-1551288049-bebda4e38f71?q=80&w=1200&auto=format&fit=crop",
    excerpt: "How modern web vitals, hydration speed, and sub-second asset delivery determine top search rankings.",
  },
  {
    slug: "design-systems-scale",
    title: "Design Systems That Actually Scale",
    category: "Design",
    read: "12 min",
    date: "Aug 10, 2026",
    image: "https://images.unsplash.com/photo-1581291518633-83b4ebd1d83e?q=80&w=1200&auto=format&fit=crop",
    excerpt: "Building resilient design tokens and component libraries that empower developers without sacrificing design integrity.",
  },
  {
    slug: "nextjs-vs-tanstack",
    title: "Next.js vs TanStack Start: A Real Comparison",
    category: "Engineering",
    read: "10 min",
    date: "Jul 29, 2026",
    image: "https://images.unsplash.com/photo-1555066931-4365d14bab8c?q=80&w=1200&auto=format&fit=crop",
    excerpt: "Benchmarking SSR vs CSR, type-safe routing, server functions, and developer ergonomics in production.",
  },
  {
    slug: "seo-in-llm-era",
    title: "SEO in the LLM Era",
    category: "Growth",
    read: "7 min",
    date: "Jul 15, 2026",
    image: "https://images.unsplash.com/photo-1460925895917-afdab827c52f?q=80&w=1200&auto=format&fit=crop",
    excerpt: "How generative search engines, Perplexity, and ChatGPT choose which web sources to reference and cite.",
  },
  {
    slug: "shipping-fast",
    title: "Shipping Fast Without Shipping Bugs",
    category: "Process",
    read: "6 min",
    date: "Jun 24, 2026",
    image: "https://images.unsplash.com/photo-1522071820081-009f0129c71c?q=80&w=1200&auto=format&fit=crop",
    excerpt: "Our internal engineering playbook for continuous deployment, automated test coverage, and zero-downtime releases.",
  },
  {
    slug: "ai-in-webapps",
    title: "Where AI Actually Belongs in Web Apps",
    category: "AI",
    read: "9 min",
    date: "Jun 08, 2026",
    image: "https://images.unsplash.com/photo-1618005182384-a83a8bd57fbe?q=80&w=1200&auto=format&fit=crop",
    excerpt: "Moving past superficial chatbots — integrating context-aware AI workflows that solve genuine user problems.",
  },
];

export const JOBS = [
  {
    title: "Senior Frontend Engineer",
    type: "Full-time",
    location: "Remote / India",
    experience: "3-5+ Years",
    salary: "Competitive",
    description: "We are looking for a Senior Frontend Engineer passionate about crafting high-performance, accessible, and visual web experiences using React, TypeScript, and modern CSS frameworks.",
    responsibilities: [
      "Architect and build responsive, pixel-perfect web applications and component systems.",
      "Optimize web performance, Core Web Vitals, and client-side rendering bottlenecks.",
      "Collaborate directly with designers and backend engineers to define API contracts and UI flows.",
      "Maintain high code quality standards through code reviews and clean component architecture."
    ],
    requirements: [
      "3+ years of professional experience with React, TypeScript, and modern CSS (Tailwind).",
      "Strong understanding of browser rendering engines, state management, and performance optimization.",
      "Experience with SSR/SSG frameworks (Next.js, Remix, or TanStack Router/Start).",
      "Obsession with micro-interactions, smooth animations, and clean UI engineering."
    ]
  },
  {
    title: "Full-stack Engineer (Laravel/React)",
    type: "Full-time",
    location: "Remote",
    experience: "2-4+ Years",
    salary: "Competitive",
    description: "Join our core engineering team to build scalable web applications, API integrations, and robust database architectures using Laravel and React.",
    responsibilities: [
      "Design and implement scalable RESTful and GraphQL APIs using PHP/Laravel.",
      "Integrate complex third-party services, payment gateways, and authentication protocols.",
      "Build dynamic frontend interfaces and dashboard management systems in React.",
      "Optimize MySQL/PostgreSQL queries and cache layers for sub-second API latencies."
    ],
    requirements: [
      "Proven experience in full-stack development with Laravel (PHP 8+) and React/Inertia.",
      "Solid foundation in database design, migrations, indexing, and ORM optimizations.",
      "Familiarity with Docker, Git workflows, and CI/CD deployment pipelines.",
      "Strong problem-solving mindset and passion for clean, maintainable code."
    ]
  },
  {
    title: "Product Designer",
    type: "Full-time",
    location: "Remote / Hybrid",
    experience: "2-4 Years",
    salary: "Competitive",
    description: "We are seeking a Product Designer with a sharp eye for modern digital aesthetics, typography, and intuitive user experiences.",
    responsibilities: [
      "Create high-fidelity wireframes, UI mockups, and interactive prototypes in Figma.",
      "Develop comprehensive design systems, component libraries, and brand visual guidelines.",
      "Conduct user research, UX audits, and usability testing across mobile and desktop platforms.",
      "Work closely with frontend engineers to ensure design precision in production code."
    ],
    requirements: [
      "Strong portfolio demonstrating end-to-end product design and web interface projects.",
      "Mastery of Figma, component variants, auto-layout, and design token architectures.",
      "Deep understanding of design trends, micro-interactions, and accessibility standards.",
      "Excellent communication skills to articulate design decisions to team members and clients."
    ]
  },
  {
    title: "SEO Strategist",
    type: "Full-time",
    location: "Remote",
    experience: "2+ Years",
    salary: "Competitive",
    description: "Lead technical SEO, content strategy, and search engine optimization campaigns to drive organic growth for client platforms.",
    responsibilities: [
      "Perform technical SEO audits, site speed assessments, and structured data implementations.",
      "Conduct keyword research, competitive analysis, and content gap opportunities.",
      "Monitor search analytics, ranking performance, and organic conversion funnels.",
      "Guide content creators on SEO best practices and LLM-era search optimization."
    ],
    requirements: [
      "Proven track record of improving organic traffic and rankings for web applications.",
      "Proficiency with Google Search Console, Ahrefs, SEMrush, and Screaming Frog.",
      "Understanding of technical web architecture, HTML semantics, and schema markup.",
      "Strong analytical skills and data-driven approach to search growth."
    ]
  },
  {
    title: "DevOps Engineer",
    type: "Contract",
    location: "Remote",
    experience: "3+ Years",
    salary: "Competitive",
    description: "Help build, secure, and maintain automated cloud infrastructure, server deployments, and zero-downtime release pipelines.",
    responsibilities: [
      "Manage cloud infrastructure on AWS/DigitalOcean using Infrastructure as Code (Terraform).",
      "Configure CI/CD pipelines, automated testing workflows, and zero-downtime deployments.",
      "Set up server monitoring, log aggregation, alerting, and automated backups.",
      "Harden web servers, Nginx configurations, and SSL/TLS security protocols."
    ],
    requirements: [
      "Hands-on experience with Linux administration, Nginx, Docker, and Kubernetes.",
      "Solid knowledge of CI/CD tools (GitHub Actions, GitLab CI) and cloud management.",
      "Experience with web security, DDoS protection, and SSL configuration.",
      "Strong troubleshooting capabilities for server networking and performance."
    ]
  },
  {
    title: "WordPress Specialist",
    type: "Full-time",
    location: "Remote",
    experience: "2+ Years",
    salary: "Competitive",
    description: "Build custom WordPress themes, WooCommerce storefronts, and high-performance custom plugins for enterprise clients.",
    responsibilities: [
      "Develop custom WordPress themes and Gutenberg blocks without bloated page builders.",
      "Configure advanced WooCommerce stores, custom checkout fields, and gateway hooks.",
      "Perform speed optimization, security hardening, and database cleanups.",
      "Manage WordPress migrations, staging environments, and AMC updates."
    ],
    requirements: [
      "Proficiency in PHP, WordPress REST API, custom post types, and ACF Pro.",
      "Strong HTML, CSS/SCSS, and JavaScript skills for custom frontend styling.",
      "Experience optimizing WordPress sites to achieve 90+ Google PageSpeed scores.",
      "Familiarity with Git-based deployment workflows for WordPress sites."
    ]
  },
];

export const PRICING = [
  {
    name: "Launch",
    price: "$1,900",
    tagline: "For founders shipping v1.",
    features: ["Up to 6 pages", "Custom design", "CMS setup", "Basic SEO", "Speed optimized", "1 month support"],
  },
  {
    name: "Growth",
    price: "$4,800",
    tagline: "For teams scaling revenue.",
    features: ["Up to 16 pages", "Advanced animations", "Blog + CMS", "On-page SEO", "Analytics setup", "3 months support", "A/B ready"],
    featured: true,
  },
  {
    name: "Scale",
    price: "Custom",
    tagline: "Custom platforms and apps.",
    features: ["Custom software / apps", "Design system", "Complex integrations", "Dedicated team", "SLA-backed uptime", "Ongoing partnership"],
  },
];

export const CLIENTS = [
  "Aerial", "TurfX", "Agribari", "KMPL",
  "RETD", "Orimet", "TCPL", "FCS",
  "Chhattisgarh Ki Awaaz", "LogoV", "Top Group", "Create it Simple",
];

export const COMPANY_TRUST_DATA = {
  legalName: "Create it Simple Technologies Pvt Ltd",
  entityType: "Private Limited Company",
  incorporationCountry: "India",
  rocOffice: "Registrar of Companies (RoC)",
  cin: "U62012CT2026PTC020652",
  mcaVerificationUrl: "https://www.mca.gov.in/content/mca/global/en/mca/fo-llp-services/company-llp-name-search.html",
};